Forma is a digital product studio run by Christian Alex Andersen and Kristina Krogh. Since 2018, we have worked closely together designing and building digital products - with a focus on usability, systems, and long-term implementation.

We collaborate with founders and product teams to shape interfaces, clarify complex workflows, and build structured design systems in Figma. Our work balances visual precision with real-world functionality. We believe good product design is not about decoration. It is about structure, hierarchy, and making complex things feel simple. As a small studio, we work hands-on in every project. No layers, no handoffs - just direct collaboration and clear decisions.

If you are building a product and need a focused design partner, we would be happy to talk.